← All Work
Yachting
Luma Yachting
Mediterranean charter brand positioned for ultra-high-net-worth clientele. Editorial-grade visual identity.
- Role
- Brand · Web
- Industry
- Yachting
- Year
- 2025
- Result
- +4.2× Avg. inquiry value
Brief
The starting point
We treated yachting like fashion editorial: less spec-sheet, more story. The brand finally looks the price its yachts charter at.
We worked from a single principle: every output must compound. Identity feeds content, content feeds ads, ads feed identity. Nothing built in isolation.
Engagement isn't a vanity metric here. Every artifact has a job in the funnel, even when it's a single still life on a feed grid.
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